bde Social Byte: Getting Down to Business

 

Copy of Summer Guide - for Savanna Social Byte 2

The midsummer slump is in full swing, but the social world never stops moving. Social platforms are getting down to business with all new features and sharp upgrades. Trends to keep in mind: sophisticated analytics and measuring capabilities, engagement-building tools and tips, communication made easy, and location-based advertising.

Here’s our ten-minute scoop on what happened in social this month:

 

Facebook

  • Smarter CTR and web trafficking metrics, now available. With this new update, businesses can record the number of times users landed on their websites, how many of them were first-timers, and the amount of users that hover over text for brief information before actually clicking.
  • Software firm MomentFeed recently conducted a study proving individual store location pages to be 5x more engaging than generic brand pages. A whopping 84.8% of all engagement happens here, as opposed to the 15.2% on brand pages.
  • Introducing: Explore Feed, a pre-customized, ad-free alternative to the traditional news feed. Although designed to peak users’ interests, this exclusive new feature is sure to knock advertisers off their game, making it a risky move on Facebook’s part.
  • As of recently, Facebook is allowing Page administrators to construct distinct groups within their own brand pages. This is great news for business, as they can grow specialized communities, boosting engagement and building stronger bonds with their customers.
  • This data-collection master finally improves its Instant Articles tool with better metrics. 

 

Instagram

  • Community management is key and one negative comment can ruin a post’s likeability. That’s why AdWeek has released a short, easy screenshot guide for how to hide inappropriate comments. Keep your rep. clean.
  • Businesses are over the moon about Instagram’s latest shopping tag feature. Just when things couldn’t get any better, this trendy platform opened up its doors to shopping via Instagram Stories. Now businesses or bloggers can feature products in their stories and request that followers “swipe up to shop.” 
  • Advertising on Instagram continues to expand and gain popularity amongst brands across the board. As of this month, Business Manager introduced new tools for Instagram custom audiences: Video, Lead form, and Business profile. 
  • All businesses want to grow and advance. Sprout Social shares a handful of clever tricks for gaining followers.

 

Twitter

  • The amount of time users spend on each tweet is minimal, so the platform encourages brands to capitalize on Twitter video to increase brand awareness, improve brand sentiment, and lift purchase intent.
  • New advanced filters grant users the capacity to mute bothersome accounts. No need to waste time on distractions or get bogged down by negativity with this safety feature.
  • The latest in DM’s…DM buttons
  • We’re thinking about Christmas in July with this holiday ad campaign study featuring EyeSee technology. The experiment boasts exciting results for brands, including a 62% chance ad viewers will purchase the product featured.
  • The keys to Twitter lie in this how-to guide by Sprout. Take advantage of Twitter Sleep, track hashtags, and trick the 140-character limit.

 

Snapchat

  • Thanks to the latest “Paperclips” tool, Snapchat has enabled companies and bloggers to attach URLs to their posts.
  • IKEA plans to tackle influencer strategy in its upcoming back-to-school campaign using this social platform. With the help of Paperclips, the brand plans to stream interactive videos, instead of posting the usual paid spot.
  • The future of advertising is all about precision and optimization, situated on data collection. Location-based advertising takes the lead as Snapchat explores its new Map feature. The Map will provide companies with the opportunity to target users in areas of interest.  
  • With Instagram and Facebook picking up the pace, this social platform took an intelligible step in the right direction by allowing videos over 10 seconds. Users are no longer limited, which means more content to come!
  • The world knows Snapchat is successful, but here are 3 reasons why.

 

LinkedIn

  • User-friendly and smart is clearly the motto at LinkedIn with these 4 added features designed to advance your LinkedIn profile. Businesses can take advantage of the tools to capitalize on SEO and save time on customer service communication.
  • LinkedIn takes a few hints from Twitter with its new trending topics addition. This is an attempt to build a stronger community and get people talking. LinkedIn is playing catch-up–let’s hope they aren’t too late.

 

How do you feel social is advancing the interests of the business world? Share your thoughts with us @bdebytes!

 

School yourself on more social media news with our past Social Bytes here and here.

 

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